Board Member - Marketing & Communications Director

Organization Details
Organization Name: KIDS Initiative
Address: Winnipeg MB
Organizational Description: MISSION
To work with developing communities by facilitating sustainable solutions to enrich the lives of children.

A world where everyone lives more and suffers less.

To better the lives of children by helping to alleviate poverty, facilitating sustainable food and water solutions, advancing education, and improving health.
Volunteer Opportunity Details
Volunteer Opportunity ID: 5192
Description of Duties:

KIDS Initiative is a charitable organization that works with developing communities to by facilitating sustainable solutions to enrich the lives of children. We want a world where everyone lives more and suffers less.


To relieve poverty in developing nations by developing and implementing sustainable food and water solutions, as well as providing basic amenities and necessities of life to those in need.

To advance education in developing nations on the topic of sustainable development by researching and developing education programs to be delivered within schools, universities, and community groups, and by providing education materials and supplies to schools.

To promote health in developing nations by identifying and addressing risk factors associated with diseases such as HIV/AIDS, to prevent and minimize the risk of contraction, and by providing medical supplies and equipment to hospitals, clinics, and those in need.

KIDS Initiative operates as a full functioning WORKING BOARD. A working board consists of board members who do the work of the organization. This includes administrative tasks, fundraising, accounting, grant writing, event planning, marketing, and communications, etc. It is important to note that KIDS Initiative does not operate as a governing board where members would simply oversee and guide its activities.


Our mission at KIDS Initiative is to focus on helping to facilitate sustainable solutions in developing countries to enrich the lives of children. We can only focus on doing so when our team on the ground are driven, enthusiastic, and innovative. We focus on developing genuine and impactful relationships with those we work with, which allows us to work cohesively as a team. We look to recruit a diverse group of individuals willing to dedicate their time to our mission and help to grow our organization into an efficient machine whose goal is to strive for a world where everyone lives more and suffers less.

In applying to work with KIDS Initiative, you adopt and exude the following characteristics:

  • Dedicated, Committed, and Passionate about the overall mission to enrich the lives of children.

  • Values the qualities necessary to strive in relationship building.

  • Respectful in all areas and methods of communication.

  • The drive to be Innovative, Independent, and to take Initiative.

Skills Required:

The role of the Marketing & Communications Committee Director is to help in marketing any/all programs and events, maintaining our organization's brand guidelines through various platforms and documents, as well as communicating proactively to our donors, volunteers, stakeholders, programs, and the overall community.

  • Implement an annual marketing and communications plan

  • Actively contribute to each committee's plan by recommending and executing on marketing and communications support

  • Manage and maintain the website and all social media platforms

  • Develop compelling content for a variety of platforms including the newsletters, blogs, direct mail, social media, etc.

  • Report on website and social media analytics and develop, implement, and measure social media strategy to advance the organization's audience size, demographics, and engagement

  • Develop and manage all marketing and print materials (i.e., annual report, event creative, media releases, business cards, brochures, donor cards, etc.)

  • Coordinate regular team meetings (i.e., weekly, biweekly, monthly, or otherwise determined by lead) to manage and gauge progress of committee members

  • Monthly report to the board on all committee actions and goals

Skills Gained/Related Careers:


  • Minimum 1 year experience in Marketing/Communications (completion of a degree program or certification in this field preferred)

  • Minimum 1 year experience in Project Management, leading a small to mid-sized team

  • Familiarity with social media & website analytics, including creating analytic reports and implementing engagement plans

  • Familiarity with search engine optimization (SEO) and the ability to incorporate this into the annual plan

  • Strong organizational and planning skills, as well as creative and innovative thinking

  • Excellent verbal and written communication skills, along with strong research and critical thinking skills

  • Communicates well with stakeholders to keep them informed of the work of the organization and to identify changes in the community served by the organization

  • Personable and able to collaborate with volunteers (making up the Marketing and Communications Team) to develop and monitor an organizational communications plan that maximizes the use of communication vehicles (website, social media, etc.)

  • Able to actively promote community awareness of the organization's goals and objectives, with the intention of broadening the level of understanding and support for the organization's mission

  • Strong attention to detail and the ability to develop all marketing, print materials and social media content to ensure a clear, consistent message across platforms

Age: 18-30, 31-54, 55+
Time Commitment:
Remote Volunteering
Flexible Hours
Location of volunteer opportunity: Winnipeg
Does opportunity require a criminal record check? No
Does opportunity require a child abuse registry check? No
Opportunity is available to candidates that: General Populace
Organization will provide: A letter of reference
Certificate of recognition
How to Apply: Online:
Closing Date: Sep 27, 2024