Content Creation Workshop: Unlocking the Power of Strategic Content(nov 25)
November 07, 2024
09:00 AM to 12:00 PM
In today's digital landscape, creating compelling and strategic content is essential for achieving success in various fields, including non-profit organizations. This Content Creation Workshop is designed to equip participants with the knowledge and skills to harness the potential of content to accomplish their goals effectively. From understanding the importance of content, to developing a content strategy and calendar, this workshop will provide valuable insights and practical techniques for creating impactful content across different platforms.
Learning Objectives:
- Why is content important and how can it help you achieve your goals
- Content types overview (eg: website content, blogs, email marketing, social media, etc.)
- Content differences by platforms and place (eg: what works on LinkedIn vs. what works on Instagram)
- How to develop "content pillars" for your NPO
- How to think strategically about creating content
- How to develop a content calendar to stay on track
Facilitator:
Luke is the Director of Starling Social, a boutique social media and digital marketing agency that has been serving clients in Winnipeg and across North America for more than a decade. At Starling, Luke leads a team of creatives who provide social media management, online advertising, copywriting, web development, and public relations services to a wide variety of clients.
Before Starling Social, Luke got his start in radio, working as a journalist and radio host. After a few years, he transitioned into freelance publicity and digital marketing, working primarily with clients in the arts and nonprofit sectors.
In 2017, he became Communications Manager at Siloam Mission, where he was a part of numerous major fundraising campaigns that saw the organization grow considerably. He also managed the organization's public relations and external communications through some difficult times, including the COVID-19 pandemic and some significant policy and leadership changes in response to public criticism.
In 2023, Luke left Siloam and returned to freelance work, and in late 2024, after the sudden passing of Starling Social's founder Alyson Shane, Luke was tapped to lead the company.
When he's not neck-deep in digital marketing, Luke enjoys craft beer and playing music. On a typical weekend, you might find him brewing a beer at home, enjoying one at a local brewery, or performing with his Taylor Swift cover band.
Who should attend this workshop:
This workshop is ideal for marketing teams and communication professionals working in the nonprofit space. If you struggle to maintain a consistent flow of content, or aren't sure how to create a plan to make the most of the content you have, then this is the workshop for you.
Participants are recommended to have taken Volunteer Manitoba's "Social Media Basics" workshop, as this program will build on strategies covered in this workshop.
Technical Requirements to Participate Virtually:
To participate, you will need a computer/mobile device with internet connection, speakers and microphone. A webcam is preferred but optional.
Accommodations:
Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.
Course Cancellation Policy
Volunteer Manitoba may decide to cancel or postpone any event where the minimum registration level has not been met. In the case of low in-person registration, Volunteer Manitoba may decide to host the workshop virtually instead. If you wish to not participate virtually, you will receive a full refund.
All participants registered for an event that is cancelled by Volunteer Manitoba will receive a full refund.
Refunds will not be issued for cancellations received within 10 days of the event. Registered participants who fail to attend an event are still required to pay for that event, since a space was held specifically for that person. In case of non-attendance and lack of payment, the registered participant will be invoiced for the full fee, due 30 days from the date of the invoice.
Location:
Virtual
Cost:
$125.00
Facilitator:
Luke Thiessen (he/him)
