Email Marketing for Non-Profits (feb 26/26)
November 06, 2024 12:00 AM
Email marketing is one of the most powerful forms of digital marketing available to your nonprofit.
The average person spends 650 hours a year in their inbox, making this the most effective way to "cut" through the noise and communicate directly with donors, volunteers, and supporters.
This workshop will walk you through the basics of email marketing, show you how to think strategically about your emails, and share tips for list growth and engagement so your emails can make the biggest impact in your organization.
With a hands-on workbook, working breaks, discussion periods, and a Q&A to make sure no questions get missed, this workshop will leave you feeling empowered and excited to grow your email list.
Facilitator:
Luke is the Director of Starling Social, a boutique social media and digital marketing agency that has been serving clients in Winnipeg and across North America for more than a decade. At Starling, Luke leads a team of creatives who provide social media management, online advertising, copywriting, web development, and public relations services to a wide variety of clients.
Before Starling Social, Luke got his start in radio, working as a journalist and radio host. After a few years, he transitioned into freelance publicity and digital marketing, working primarily with clients in the arts and nonprofit sectors.
In 2017, he became Communications Manager at Siloam Mission, where he was a part of numerous major fundraising campaigns that saw the organization grow considerably. He also managed the organization's public relations and external communications through some difficult times, including the COVID-19 pandemic and some significant policy and leadership changes in response to public criticism.
In 2023, Luke left Siloam and returned to freelance work, and in late 2024, after the sudden passing of Starling Social's founder Alyson Shane, Luke was tapped to lead the company.
When he's not neck-deep in digital marketing, Luke enjoys craft beer and playing music. On a typical weekend, you might find him brewing a beer at home, enjoying one at a local brewery, or performing with his Taylor Swift cover band.
Who should take this course:
Anyone who want to start using email marketing to share information about their non-profit!
Technical requirements:
To participate virtually, you will need a computer/mobile device with an internet connection, speakers and a microphone. A webcam is preferred but optional.
Accommodations
Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.
Course Cancellation Policy
Volunteer Manitoba may decide to cancel or postpone any event where the minimum registration level has not been met. In the case of low in-person registration, Volunteer Manitoba may decide to host the workshop virtually instead. If you wish to not participate virtually, you will receive a full refund.
All participants registered for an event that is cancelled by Volunteer Manitoba will receive a full refund.
Refunds will not be issued for cancellations received within 10 days of the event. Registered participants who fail to attend an event are still required to pay for that event, since a space was held specifically for that person. In case of non-attendance and lack of payment, the registered participant will be invoiced for the full fee, due 30 days from the date of the invoice.
Location:
Virtual
Cost:
$125.00
Facilitator:
Luke Thiessen (he/him)
