Social Media Basics for Non-Profits (oct 23/25)
October 16, 2024
09:00 AM to 12:00 PM
Being active on social media is no longer optional for non-profit and community organizations. Every day people are using social media to connect so it's even more important than ever that non-profits stand out on social media.
It's a unique opportunity for organizations to grow and engage, build awareness and solicit donations (including volunteer hours). But it's not enough to just throw up some random posts every once in a while and expect followers to come running.
Successful social media occurs through thoughtful, strategic planning, setting measurable goals, and committing to consistency.
In this workshop we will guide you through the valuable world of social media, providing you with the tools and tips that will help you engage with your online audiences.
Our course will cover:
- The state of social media today (stats + facts)
- Social network overview
- How to determine your NPO's "brand" + examples
- Content strategy + examples
- What should your digital marketing plan include
- How to build a content calendar
- Blogging for your NPO
- Creating effective newsletters
- Tools of the trade
Who should participate?
Staff and volunteers who are interested in learning more about social media or who are responsible for their organization's social media engagement!
Facilitator:
Luke is the Director of Starling Social, a boutique social media and digital marketing agency that has been serving clients in Winnipeg and across North America for more than a decade. At Starling, Luke leads a team of creatives who provide social media management, online advertising, copywriting, web development, and public relations services to a wide variety of clients.
Before Starling Social, Luke got his start in radio, working as a journalist and radio host. After a few years, he transitioned into freelance publicity and digital marketing, working primarily with clients in the arts and nonprofit sectors.
In 2017, he became Communications Manager at Siloam Mission, where he was a part of numerous major fundraising campaigns that saw the organization grow considerably. He also managed the organization's public relations and external communications through some difficult times, including the COVID-19 pandemic and some significant policy and leadership changes in response to public criticism.
In 2023, Luke left Siloam and returned to freelance work, and in late 2024, after the sudden passing of Starling Social's founder Alyson Shane, Luke was tapped to lead the company.
When he's not neck-deep in digital marketing, Luke enjoys craft beer and playing music. On a typical weekend, you might find him brewing a beer at home, enjoying one at a local brewery, or performing with his Taylor Swift cover band.
Technical Requirements:
To participate, you will need a computer/mobile device with an internet connection, speakers and microphone. A webcam is preferred but optional.
Course Cancellation Policy
Volunteer Manitoba may decide to cancel or postpone any event where the minimum registration level has not been met. In the case of low in-person registration, Volunteer Manitoba may decide to host the workshop virtually instead. If you wish to not participate virtually, you will receive a full refund.
All participants registered for an event that is cancelled by Volunteer Manitoba will receive a full refund.
Refunds will not be issued for cancellations received within 10 days of the event. Registered participants who fail to attend an event are still required to pay for that event, since a space was held specifically for that person. In case of non-attendance and lack of payment, the registered participant will be invoiced for the full fee, due 30 days from the date of the invoice.
Location:
Virtual
Cost:
$125.00
Facilitator:
Luke Thiessen (he/him)
