Social Media Basics for Non-Profits

October 10, 2024
09:00 AM to 12:00 PM

Being active on social media is no longer optional for non-profit and community organizations. Every day people are using social media to connect so it's even more important than ever that non-profits stand out on social media.

It's a unique opportunity for organizations to grow and engage, build awareness and solicit donations (including volunteer hours). But it's not enough to just throw up some random posts every once in a while and expect followers to come running.

Successful social media occurs through thoughtful, strategic planning, setting measurable goals, and committing to consistency.

In this workshop we will guide you through the valuable world of social media, providing you with the tools and tips that will help you engage with your online audiences.

Our course will cover:

  • The state of social media today (stats + facts)
  • Social network overview
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • How to determine your NPO's "brand" + examples
  • Content strategy + examples
  • What should your digital marketing plan include
  • How to build a content calendar
  • Blogging for your NPO
  • Creating effective newsletters
  • Tools of the trade

Who should participate?

Staff and volunteers who are interested in learning more about social media or who are responsible for their organization's social media engagement!


Alyson Shane is a writer and digital marketer who has been publishing content online for over 20 years. She holds a degree in Rhetoric, Writing & Communications and is the founder and President of Starling Social Inc., an award-winning digital marketing agency.

Alyson is an engaged community member who volunteers on several boards and delivers dozens of talks a year, earning her the SPARK Outstanding Pro Bono Consultant Award for her work offering digital marketing services to local nonprofits.

When not working, speaking, or volunteering, you can typically find Alyson in her garden, on her bike, or enjoying a pint of craft beer at The Forks.

Technical Requirements:

To participate, you will need a computer/mobile device with an internet connection, speakers and microphone. A webcam is preferred but optional.






Alyson Shane (she/her)

Web registration

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