Writing Persuasive Proposals

April 18, 2023
09:00 AM to 12:00 PM

Join us for this workshop on persuasive proposal writing and learn how to take your proposal from paper to approval!

Proposal writing is one of the most challenging but also rewarding parts of working in the non-profit world. We all operate on very tight budgets, so the opportunity to pursue new programs or projects can be very enticing, but the competition is strong. An increase in demand from other non-profits, a reduction in the availability of government grants, and more pressure being placed on foundations and corporate funders means knowing how to write a persuasive proposal is essential to successfully accessing funding and grant opportunities.

When it comes to proposals, it's not always the most qualified organization who gets the grant, but the most convincing. Your proposal is more likely to gain support if it's clear, concise, and captivating. It needs to convince a potential funder that there is a genuine need in the community, and that your organization has the experience, expertise and the tools to address that need.

This half day workshop explores the art of persuasion in your writing, reviews the steps you need to take to prepare your proposal, and sets you up to successfully persuade a funder to green-light your project!

Learning Objectives:

  • Describe the components of a great proposal and the importance of relationships
  • Explain the proposal writing process
  • Identify the steps to research, prepare and write a proposal
  • Apply your new knowledge to draft a funding action plan, budget and proposal logic model
  • Describe best practices for a successful proposal

Who should attend?

This workshop is recommended for executive directors, program managers, board members, potential board and/or committee members, volunteer managers, coordinators and anyone who is interested in learning more about this topic.


Monica Schroeder brings over 15 years of experience working in community development, with a focus on social enterprise and food access programming. She has an Executive Certificate in Non-Profit Management from Trinity Western University, with ongoing studies in Change Management at the University of Manitoba.

Monica draws on a variety of grassroots programming experiences and is skilled in grant and report-writing, workforce training and marketing for non-profits. She has been involved with various boards and advisory councils and is the current Board Chair for SSCOPE Inc, a Winnipeg social enterprise.

In 2017, Monica started Night Sky Consulting, a venture focusing on communication and change management for small businesses and non-profit organizations. Whether it's developing communication tools or creating change management plans, Monica is a creative communicator with a passion for moving organizations forward.

Technical requirements:

To participate virtually, you will need a computer/mobile device with internet connection, speakers and microphone. A webcam is preferred but optional.


Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.






Monica Schroeder

Web registration

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