Leveraging the Power of Story for Your Organization

November 17, 2022
09:00 AM to 04:00 PM

Storytelling is identified as one of the essential competencies required of today's non-profit leaders. In this workshop participants learn to use stories to build strong connections, to engage their team, their funders and their clients, and to call more people to action. Developing a dynamic set of stories can work strategically with everything from staff alignment, volunteer recruitment, connection with participants, website content and funding. You will get hands-on practice, listen to great examples of powerful storytelling, and take away tools that will help you shape stories for different audiences.

This workshop is required to complete Volunteer Manitoba's Emerging Leaders Program.

Learning Objectives:

  • Identify the basic building blocks of an impactful story structure
  • Demonstrate concrete ways to make stories memorable and actionable
  • Identify, develop and practice telling two stories that relate to a specific goal or audience you need to connect with in your work (for example, help seekers, community members, policy makers, funders, media)
  • List tips and techniques for increasing your organization's 'story bank'

Facilitator Bio:

Cate Friesen is the driving force of The Story Source. She's a story practitioner, facilitator, trainer and keynote presenter who brings together 25 years of experience as an entrepreneur, award-winning CBC producer, documentary maker and performer. Cate, along with David McLeod, led the Power of Story training for The Winnipeg Foundation's highly successful professional development program, Fast Pitch 2018. Before she launched The Story Source, Cate worked at CBC and led the team that created CBC's multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls. She also co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC's game-changing Indigenous Digital Unit.


In Person: This workshop will be held at 145 Pacific Avenue, Winnipeg, MB, R3B 2Z6 (Sport Manitoba)

Accommodations - In Person Events

Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.

Because the chemicals in scented products make some people sick, Volunteer Manitoba requests that our participants not wear any perfume, cologne, aftershave or other fragrances that can affect others.


In Person




Cate Friesen

Web registration

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