It's All in the Pitch - Volunteer Recruitment Strategies

November 15, 2022
09:00 AM to 12:00 PM

Learn how best to pitch a volunteer opportunity to match the motivations of who you are trying to recruit! Different people have different reasons to volunteer. Are you being strategic and making the best recruitment pitch that will resonate based on what motivates that person's demographic? Join us and learn what motivates newcomers, young and the mature demographics. Learn the five components of marketing. Combine this knowledge to learn how best to pitch a volunteer opportunity to match the motivations of the particular demographic you are trying to recruit.

Who should take this course:

Those responsible for supervising volunteers. Participants can include Executive Directors, program managers, board members, committee members, volunteer managers, coordinators and anyone who is interested in learning more about this topic.

Facilitator Bio:

Dawn Bourbonnais is Volunteer Manitoba's Manager of Communications & Outreach and is responsible for increasing awareness of Volunteer Manitoba's mission - to encourage and promote volunteerism across the province.

Dawn oversees VM's internal and external communications strategies, maintains the website and social media platforms, delivers presentations and organizes community outreach, and manages VM's referral services. She works closely with volunteer managers across Manitoba, and provides advice and support on issues relating to volunteer management.

Prior to working for Volunteer Manitoba, Dawn spent over 15 years working in the not-for-profit and arts sector, specifically in the music and film sectors. She is a member of Volunteer Canada's National Council of Volunteer Centres and currently sits on the board of VMPC (Volunteer Management Professionals of Canada).

Dawn has also managed volunteers for a many festival and community events held in Winnipeg, and is especially fond of the volunteers at the Jazz Winnipeg Festival (whom she worked with for over 13 years).

Certified in Volunteer Administration (CVA) Credential:

Points earned from attending this training, webinar, or conference workshop can be applied towards the education requirement for initial CVA Certification or CVA Renewal. CVA certification is the only internationally recognized credential in the field of Volunteer Administration. To learn more, visit:


This workshop will be held at 145 Pacific Avenue, Winnipeg, MB, R3B 2Z6 (Sport Manitoba)


Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.

The use of scented products in workshops should be avoided to provide participants and staff with a healthy and safe environment.


In Person




Dawn Bourbonnais

Web registration

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