Online: Social Media for Non-Profits: Growing an Online Presence

October 06, 2021
09:00 AM to 12:00 PM

Being active on social media is no longer optional for non-profit and community organizations. Every day people are using social media to connect so it's even more important than ever that non-profits stand out on social media.

It's a unique opportunity for organizations to grow and engage, build awareness and solicit donations (including volunteer hours). But it's not enough to just throw up some random posts every once in a while and expect followers to come running.

Successful social media occurs through thoughtful, strategic planning, setting measurable goals, and committing to consistency.

In this workshop we will guide you through the valuable world of social media, providing you with the tools and tips that will help you engage with your online audiences.

Our course will cover:

  • The state of social media today (stats + facts)
  • Social network overview
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • How to determine your NPO's "brand" + examples
  • Content strategy + examples
  • What should your digital marketing plan include
  • How to build a content calendar
  • Blogging for your NPO
  • Creating effective newsletters
  • Tools of the trade

Who should participate?

Staff and volunteers who are interested in learning more about social media or who are responsible for their organization's social media engagement!


Alyson Shane is a writer with over 20 years of experience publishing content for the web. She's the President of Starling Social Inc, an award-winning digital marketing agency, and the CEO and Co-Founder of HeyAlfa, an event marketing startup that generates complete social media marketing campaigns for events.

Alyson also volunteers as the Communications Director for TEDxWinnipeg, and was recently awarded the "Outstanding Spark Pro Bono Award" for her volunteer work with Spark Winnipeg. When not working or volunteering you can find her gardening, sipping a pint of local craft beer, or riding her bike.

Technical Requirements:

To participate, you will need a computer/mobile device with internet connection, speakers and microphone. A webcam is preferred but optional.


Volunteer Manitoba's Virtual Classroom




Alyson Shane (she/her)

Web registration

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