Online: Creating Connections to Build Retention

December 02, 2021
09:00 AM to 12:00 PM

Engaging and staying connected with your volunteers is critical, and particularly if they are working distantly or not able to volunteer at this time. This workshop will help you better understand volunteer retention and how to create a meaningful connection with your volunteers.

When it comes to volunteer retention our minds often jump first to our own capacity, and what our organization is capable of achieving when it comes to retention. But it's important to look at retention from the volunteer's perspective.

We know from the research that the number one reason people want to volunteer is to make a difference in their community. The next most popular reason is to build or develop skills and expertise. As a leader of volunteers you will be a catalyst for this action. You can be the bridge between people who want to see a change in the world and your organization (or group) which has the resources and the mandate to make that change happen.

By offering an opportunity to affect change, and create a meaningful experience for your volunteers, you will see your volunteer retention strengthen.

This workshop will examine the steps to creating a meaningful connection with volunteers, what motivates volunteers, and what factors impact the volunteer's decision to leave the organization.

Who should participate?

This workshop is recommended for volunteer managers, staff and leadership volunteers who are responsible for engaging volunteers within their organization or group.


Dawn Bourbonnais is Volunteer Manitoba's Manager of Communications & Outreach and is responsible for increasing awareness of Volunteer Manitoba's mission - to encourage and promote volunteerism across the province.

Dawn oversees VM's internal and external communications strategies, maintains the website and social media platforms, delivers presentations and organizes community outreach, and manages VM's referral services. She works closely with volunteer managers across Manitoba, and provides advice and support on issues relating to volunteer management.

Prior to working for Volunteer Manitoba, Dawn spent over 15 years working in the not-for-profit and arts sector, specifically in the music and film sectors. She is a member of Volunteer Canada's National Council of Volunteer Centres and currently sits on the board of VMPC (Volunteer Management Professionals of Canada).

Dawn has also managed volunteers for a many festival and community events held in Winnipeg, and is especially fond of the volunteers at the Jazz Winnipeg Festival (whom she worked with for over 13 years).

Technical Requirements:

To participate, you will need a computer/mobile device with internet connection, speakers and microphone. A webcam is preferred but optional.

Certified in Volunteer Administration (CVA) Credential:

Points earned from attending this training, webinar, or conference workshop can be applied towards the education requirement for initial CVA Certification or CVA Renewal. CVA certification is the only internationally recognized credential in the field of Volunteer Administration. To learn more, visit:


Volunteer Manitoba's Virtual Classroom




Dawn Bourbonnais

Web registration

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