What Donors Want - How to Find, Attract and Retain Donors for a Lifetime

October 30, 2019
09:00 AM to 04:00 PM

The greatest threat facing nonprofits in Canada today is paltry donor retention rates. Out of every 10 new donors you gain, you can kiss 8 goodbye. And half of the donors who decide to stick with you will leave within a few years. So what's the problem? Awful stewardship. Nonprofits fail to love their donors. They fail to surprise and delight them. And they fail to give value to the people they rely on most - generous, busy, self-centred, caring donors looking for easy ways to do good. Make no mistake: stewarding your donors is a strategy with high returns. But failing to do so will deal a debilitating blow to your ability to deliver on your mission. This full-day workshop focuses on creating a donor-centred mindset and provides proven, tested and actionable strategies to keep donors connected - and giving! - throughout their lifetime.

Learning Objectives

Identify the key drivers that make donors give -and stop giving- to good causes

See through your donors' eyes and go from an internally-focused organization to a donor-centred powerhouse

Implement a proven donor communications rhythm that deepens commitment, trust and loyalty

Identify which fundraising strategies and activities will yield the greatest success for you

Apply your new knowledge to the beginnings of a donor stewardship plan


Mike Duerksen brings over a decade of experience in marketing and raising funds for good causes. A copywriter and fundraising strategist, he has helped multi-million dollar organizations to small startups create a clear and compelling message that moves donors to action. He's the founder of BuildGood, a fundraising communications agency focused on helping organizations like yours raise more money so you can do more good in the world. He has an MBA in Nonprofit Management from Canadian Mennonite University.

Who should attend?

Executive Directors, Directors of Development, Marketing & Communications Managers, Board Members, Fundraising & Stewardship Coordinators and anyone else who interacts with donors


For questions about accessibility or to request accommodations (dietary, scent) please contact Tracy Douglass at 204-477-5180 ext. 222 or tracy.douglass@volunteermanitoba.ca. Requests should be made as soon as possible but at least 1 week prior to the scheduled event.


Volunteer Manitoba
410 - 5 Donald Street
Winnipeg MB  R3L 2T4




Mike Duerksen

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