Develop Your Online Marketing Strategy

April 17, 2019
09:00 AM to 04:00 PM

Discover ways to take your current online marketing strategies and kick them up a notch! In this workshop, you will learn how to ensure your website and social media platforms can all work together to help you best represent your organization and achieve its online goals.
Alyson will show you how to understand and selectively position your Facebook, Twitter, Instagram and other platforms to engage your audience and maximize your ROI. She will discuss how to plan your content, and how to measure, analyze and optimize it to help build your organization's brand.

Who Should Attend:

Those who manage, coordinate or post on their non-profit's social media platforms. Participants can include executive directors, communication managers, program managers, board members, committee members, volunteer managers, coordinators and anyone who is interested in learning more about this topic.


Alyson Shane is a writer, digital marketer, and business owner from Winnipeg. A veteran lifestyle blogger, she's been publishing content online for +16 years and leveraged her personal brand to launch Starling Social Inc., a digital marketing agency specializing in content strategy including: copywriting, social media management, and paid social advertising for brands of all shapes and sizes. She is a regular public speaker and has delivered talks at TEDxWinnipeg, the Engage! 2018 Digital Media Summit, the Chill Out! Digital Workplace Summit 2017, and a variety of other events. She is an annual speaker at the Red River College Creative Communications program, and is one of the lead content developers for the Bell/MTS Business Hub blog.


For questions about accessibility or to request accommodations (ex. dietary, scent) please contact Tracy Douglass at 204-477-5180 ext. 222 or Requests should be made as soon as possible but at least 1 week prior to the scheduled event.


Volunteer Manitoba
410 - 5 Donald Street
Winnipeg MB  R3L 2T4




Alyson Shane, Starling Social Inc.

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