Media Training for Non Profits: How to grow awareness through earned media coverage

June 05, 2024
01:00 PM to 04:00 PM

Due to popular demand we have put together a second workshop date for June 4th, click here to sign up!

Sharing your message, and understanding how to tell your story is the foundation of strong communication. Knowing your story and how to share it concisely is the best way to earn quality media coverage when you need to raise awareness. Veteran journalist and consultant, Nicole Dubé, founder of Dubé Media Inc, is going to show you how to leverage the media to your advantage. In this three hour workshop, you'll learn all about the media and what the media landscape looks for in 2024. You'll see how to develop your key messages, what to include in a media pitch, and how to prepare for interviews. You'll gain confidence in your ability to speak about your organization to the public and to reporters.

Learning Objectives:

  • Media 101 - who is "the media" and why they want to hear from you.
  • Key message crafting - What you need to convey in an interview and how to do it
  • Question practice - in the interactive workshop, you'll practice how to answer common media questions using your key messages
  • Bridging - learn this important tool to stay on brand!
  • Pitching - Walk away with a story to pitch and the appropriate wording to get it read by media.


Nicole Dubé, Media Trainer and Speaker

Nicole is the owner of DUBÉ MEDIA Inc., and is a familiar face in the Canadian media landscape.

The professional speaker and emcee is known for her 20 year career as a national reporter, network news anchor, and host of CTV Morning Live Winnipeg.

Now, Nicole's mission is to help people and organizations tell their story and engage their audience through media training, presentation coaching, and specialized communication services offered through her consulting work.

Please learn more about Nicole at:

Who should attend this workshop:

This workshop is ideal for anyone looking to enhance their media skills and effectively represent their non-profit organizations in the public eye.


Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.


145 Pacific Ave, Winnipeg, MB




Nicole Dubé

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