Introduction to Sponsorship for Non-Profits

May 22, 2025
09:00 AM to 12:00 PM

Do you have an event or program coming up and want to know how to find and engage with sponsors? We are here to help!

Join us for this empowering session where we'll dive into the world of sponsorship and discover how strategic partnerships can supercharge your initiatives.

We will embark on a step-by-step journey through the sponsorship cycle. From identifying potential sponsors to securing agreements and nurturing long-term relationships, you'll learn each stage of the cycle for successful sponsorship process. We will also explore the different type of sponsorships opportunities exist for non-profits, creating a sponsorship inventory and prospects.

Equip yourself with the knowledge and skills to build relationships with sponsors, transforming your organization or event's future!

Learning objectives

  • Different types of sponsorship
  • The sponsorship cycle
  • How to create a sponsorship inventory
  • How to generate sponsorship prospects

Who should attend?

Folks who are new to fundraising/sponsorship solicitation in a non-profit context, those looking for new ideas and strategies to grow their initiatives or events through sponsorship development.

Facilitator:

Sana Mahboob is an experienced leader who takes pride in empowering organizations to grow and thrive. With 8 years on the AFP MB Board, including as President, Sana has overseen 12 portfolios, including Sponsorship & Stewardship, Membership, IDEA & Ethics, Treasurer, Membership, and Professional Advancement - gaining a deep understanding of the various demands faced by non-profits. Sana strongly believes in cultivating sustainable relationships between organizations and the communities they serve, and will share how these connections play a role in securing the right sponsors. Sana continues to serve on diverse boards and works as a Senior Advisor in the Government of Canada, bringing a wealth of strategic expertise to many tables. She warmly welcomes you to join the conversation on how non-profits can effectively approach sponsorship to meet their goals and extend their reach.

Location:

In Person: This workshop will be held at 145 Pacific Avenue, Winnipeg, MB, R3B 2Z6 (Sport Manitoba)

Accommodations - In Person Events:

Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.

Volunteer Manitoba is committed to accommodating individuals with sensitivity to scented products. Participants are kindly asked to refrain from using perfume, cologne, aftershave, or other fragrances to create a fragrance-free environment.

Location:

145 Pacific Ave, Sport Manitoba
Winnipeg MB  R3B 2Z6

Cost:

$125.00

Facilitator:

Sana Mahboob

Web registration


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