Content Creation Workshop: Unlocking the Power of Strategic Content

November 07, 2024
09:00 AM to 12:00 PM

In today's digital landscape, creating compelling and strategic content is essential for achieving success in various fields, including non-profit organizations. This Content Creation Workshop is designed to equip participants with the knowledge and skills to harness the potential of content to accomplish their goals effectively. From understanding the importance of content, to developing a content strategy and calendar, this workshop will provide valuable insights and practical techniques for creating impactful content across different platforms.

Learning Objectives:

  1. Why is content important and how can it help you achieve your goals
  2. Content types overview (eg: website content, blogs, email marketing, social media, etc.)
  3. Content differences by platforms and place (eg: what works on LinkedIn vs. what works on Instagram)
  4. How to develop "content pillars" for your NPO
  5. How to think strategically about creating content
  6. How to develop a content calendar to stay on track


Alyson Shane is a writer and digital marketer who has been publishing content online for over 20 years. She holds a degree in Rhetoric, Writing & Communications and is the founder and President of Starling Social Inc., an award-winning digital marketing agency.

Alyson is an engaged community member who volunteers on several boards and delivers dozens of talks a year, earning her the SPARK Outstanding Pro Bono Consultant Award for her work offering digital marketing services to local nonprofits.

When not working, speaking, or volunteering, you can typically find Alyson in her garden, on her bike, or enjoying a pint of craft beer at The Forks.

Who should attend this workshop:

This workshop is ideal for marketing teams and communication professionals working in the nonprofit space. If you struggle to maintain a consistent flow of content, or aren't sure how to create a plan to make the most of the content you have, then this is the workshop for you.

Participants are recommended to have taken Volunteer Manitoba's "Social Media Basics" workshop, as this program will build on strategies covered in this workshop.

Technical Requirements to Participate Virtually:

To participate, you will need a computer/mobile device with internet connection, speakers and microphone. A webcam is preferred but optional.


Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.






Alyson Shane

Web registration

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