Email Marketing for Non-Profits

February 06, 2025
09:00 AM to 12:00 PM

Email marketing is one of the most powerful forms of digital marketing available to your nonprofit.

The average person spends 650 hours a year in their inbox, making this the most effective way to "cut" through the noise and communicate directly with donors, volunteers, and supporters.

This workshop will walk you through the basics of email marketing, show you how to think strategically about your emails, and share tips for list growth and engagement so your emails can make the biggest impact in your organization.

With a hands-on workbook, working breaks, discussion periods, and a Q&A to make sure no questions get missed, this workshop will leave you feeling empowered and excited to grow your email list.



Alyson Shane is a writer and digital marketer who has been publishing content online for over 20 years. She holds a degree in Rhetoric, Writing & Communications and is the founder and President of Starling Social Inc., an award-winning digital marketing agency.

Alyson is an engaged community member who volunteers on several boards and delivers dozens of talks a year, earning her the SPARK Outstanding Pro Bono Consultant Award for her work offering digital marketing services to local nonprofits.

When not working, speaking, or volunteering, you can typically find Alyson in her garden, on her bike, or enjoying a pint of craft beer at The Forks.

Who should take this course:

Anyone who want to start using email marketing to share information about their non-profit!

Technical requirements:

To participate virtually, you will need a computer/mobile device with an internet connection, speakers and a microphone. A webcam is preferred but optional.


Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.






Alyson Shane

Web registration

View More Events