Media & Public Relations Coordinator

CARE PACK Inc. is a Manitoba-based nonprofit organization dedicated to providing compassionate emotional support through operationally trained therapy dog and handler teams. Our mission focuses on supporting first responders, emergency services personnel, patients, families, bystanders, and individuals affected by emergencies, traumatic events, and stressful situations.

We are seeking a creative, enthusiastic, and experienced Volunteer Media & Public Relations Coordinator to help increase awareness of CARE PACK and share our mission throughout Manitoba.

This is an exciting opportunity for someone with a background or interest in journalism, broadcasting, public relations, or marketing who wants to use their skills to make a meaningful difference.

Key Responsibilities:

• Develop and maintain relationships with television stations, radio programs, newspapers, journalists, and other media outlets.


• Identify opportunities for CARE PACK to be featured in news stories, interviews, and community interest segments.


• Prepare and distribute press releases, media announcements, and story pitches.


• Coordinate media interviews and appearances with CARE PACK representatives.


• Research relevant media contacts and maintain an organized media contact database.


• Follow up on media inquiries and outreach efforts.


• Help promote CARE PACK's events, activities, achievements, and community initiatives.


• Assist with public relations messaging and communication strategies.


• Collaborate with CARE PACK's leadership to ensure consistent and professional representation of the organization.

Ideal Candidate:

Individuals with experience in journalism, broadcasting, public relations, communications, or marketing are especially encouraged to apply. Retired media professionals are welcome.

How to Apply:

Please submit a résumé and a brief introduction outlining your relevant experience

• Excellent written and verbal communication skills


• Strong interpersonal and relationship-building abilities


• Creative thinking and storytelling skills


• Knowledge of media relations, public relations, or marketing


• Ability to work independently and take initiative


• Strong organizational and time-management skills


• Professional, reliable, and detail-oriented


• Comfortable using email, social media, and digital communication tools


• Previous experience in journalism, broadcasting, marketing, communications, or public relations is preferred


• Established media contacts are considered an asset

Volunteers will gain valuable experience in media relations, public relations, strategic communications, storytelling, and nonprofit marketing.

This opportunity provides hands-on experience developing media connections, coordinating interviews, promoting community initiatives, and helping build public awareness of a growing Manitoba nonprofit organization.

Transferable skills are relevant to careers in journalism, broadcasting, public relations, marketing, communications, nonprofit management, and community engagement.

Approximately 3-5 hours per week, with flexible scheduling. Most responsibilities can be completed remotely, including media outreach, writing press releases, and coordinating interviews. Occasional daytime availability may be required for communicating with media outlets or attending CARE PACK events. We are seeking someone interested in an ongoing volunteer commitment.

• Online Application Form Below
• Email: info@carepackbuddies.ca (Include Opportunity ID)
• Online: www.carepackbuddies.ca