Social Media Coordinator

Organization Details
Organization Name: Labour Insights
Address: Winnipeg MB
Organizational Description: Labour Insights is an organization that shares content on labour relations, covering topics such as workplace health and safety, the history of labour relations, and breaking news. Follow us on Instagram @Labour.Insights
Volunteer Opportunity Details
Volunteer Opportunity ID: 5322
Description of Duties:

  1. Content Planning and Strategy:

    • Develop monthly content calendars aligned with marketing goals and brand guidelines.

    • Collaborate with the marketing team to generate content ideas and campaigns.

    • Research industry trends and competitor activities to inform content strategies.

  2. Scheduling and Posting:

    • Use social media management tools like Meta Suite to schedule and publish posts across various platforms.

    • Ensure content is posted at optimal times for maximum engagement.

  3. Engagement and Community Management:

    • Monitor social media channels for comments, messages, and mentions.

    • Respond promptly and professionally to comments, messages, and inquiries.

    • Engage with followers and build a positive community around the brand.

  4. Analytics and Reporting:

    • Track and analyze social media performance using analytics tools.

    • Prepare regular reports on key metrics such as engagement, reach, and follower growth.

    • Provide insights and recommendations for improving social media strategies based on data analysis.

Skills Required:

  1. Social Media Management:

    • Experience using social media management tool - Meta Suite

    • Familiarity with scheduling posts and managing multiple social media accounts.

  2. Communication Skills:

    • Excellent written and verbal communication skills.

    • Ability to craft compelling and professional responses to comments and messages.

  3. Analytical Skills:

    • Proficiency in using social media analytics tools to track performance (e.g., Instagram Analytics, Meta Insights).

    • Ability to analyze data and provide actionable insights.

  4. Organizational Skills:

    • Strong organizational and time-management skills.

    • Ability to manage multiple tasks and projects simultaneously.

  5. Attention to Detail:

    • High attention to detail to ensure accuracy and consistency in all social media activities.

    • Ability to proofread and edit content before posting.

Skills Gained/Related Careers:

  1. Data Analysis:

    • Proficiency in analyzing social media metrics and deriving actionable insights.

    • Experience with data-driven decision-making.

  2. Brand Management:

    • Experience in maintaining and enhancing brand identity through social media.

    • Ability to manage and promote brand reputation online.

  3. Project Management:

    • Ability to manage multiple projects and campaigns simultaneously.

    • Skills in prioritizing tasks and meeting deadlines.

  4. Communication:

    • Advanced written and verbal communication skills.

    • Proficiency in crafting messages tailored to different audiences and platforms.

Age: 18-30, 31-54, 55+
Time Commitment:
Remote Volunteering
Flexible Hours
Location of volunteer opportunity: Winnipeg
Does opportunity require a criminal record check? No
Does opportunity require a child abuse registry check? No
Opportunity is available to candidates that: Fulfilling volunteer hours for school credit
French speaking / Bilingual (French and English)
Organization will provide: A letter of reference
Certificate of recognition
How to Apply: Email:
Closing Date: Dec 14, 2024


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