Communications and Marketing specialist

Organization Details
Organization Name: U Multicultural
Address: 90 NORTHCLIFFE DRIVE
WINNIPEG MB  R2C 4J4
Website: http://u-channel.ca
Organizational Description: Ethnocultural Media Platform
Volunteer Opportunity Details
Description of Duties: Reporting to the Producer and Founder, the Community Engagement and Marketing Coordinator is responsible for the following:
- Implement and execute marketing and public relations plan
- Manage ongoing online marketing strategies through social media accounts, email, website, etc.
- Create marketing materials and posts for the social media, ensuring that they are consistent with planned marketing strategies and goals
- Coordinate the development, and develop advertising material, media releases both online and offline
- Advise on and implement advertising strategies, including print, video, and overall messaging
- Identify and develop strategic partnerships with traditional and non-traditional media outlets
- Manage the translation of marketing materials to relevant target communities
- Manage outreach events, including but not limited to lunch-and-learns, immigrant fairs and community events
- Write content such as blog posts related to the platform
- Coordinate press releases and set up interviews for the Founder and board of directors
- Measure and report on the impact and outcomes of marketing activities and campaigns
- Organize the video recording session with ethnocultural organizations
Skills Required: - A degree, or currently pursuing a degree, in Marketing, Business, Communications, Public Relations, or related field
- 1-2 years of experience in a similar role
- Demonstrate exceptional writing and editing skills
- Experience with community outreach and working with stakeholders
- Comfortable speaking in public and representing an organization in a positive manner
- Knowledgeable about online technology; experience with Google Drive, Youtube, Instagram, Facebook, Word Press, and Twitter are assets
- Passionate to learn about barriers faced by newcomers to Canada; past experience working in nonprofit or community organization is an asset
- Comfortable adapting to a constantly changing work environment
- Creative and analytical thinker
- Familiar with content marketing and social media marketing tools
- Familiar with content management systems
- Experience working with volunteers and/or creative teams
- Takes initiative and can start and complete tasks with basic direction
- Excellent time management skills and ability to prioritize work to meet deadlines
- Strong research, verbal and visual communication skills
Skills Gained/Related Careers:
Age: 18-30, 31-54, 55+
Time Commitment: Evening, Weekend
Location of volunteer opportunity: Winnipeg
Does opportunity require a criminal record check? No
Does opportunity require a child abuse registry check? No
Opportunity is available to candidates that: General Populace
Organization will provide: A letter of reference
Training/Orientation
How to Apply: Email: info@u-channel.ca
Online: u-channel.ca/?page_id=51
Closing Date: Jan 1, 2021
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