Getting Started with Social Media

February 07, 2019
09:00 AM to 04:00 PM

Every day, more and more non-profits are discovering the value of being active on social media. Social media allows non-profits to reach a wide audience in a quick, cost-effective way and provides organizations with a way to tell their stories.

Using social media is more than just getting "likes", it's about engagement. If your organization has a social media profile, but you are not engaging with your followers, attend this workshop and learn the basics of social media engagement. You will be introduced to the most popular platforms (Twitter, Facebook, Instagram, Linkedin) and how your organization or group can utilize these platforms to engage with your supporters and the community at large.

Learning Objectives:

Explain the benefits and challenges of using social media

Describe best practices for the effective use of social media

Examine the components of a social media policy

Identify the basic features of a social media strategy

Recognize the methods for maintaining an engaging social media presence

Who should attend:

Those interested in learning how to incorporate social media into their communication/marketing plans, or implement a strategy for using social media in their organization, including executive directors, program managers, board members, committee members, volunteer managers, and anyone who is interested in learning more about this topic.


Dawn Bourbonnais is Volunteer Manitoba's Manager of Communications & Outreach. She oversees VM's internal and external communications, manages the website and referral services, and is responsible for increasing awareness of Volunteer Manitoba's mission - to encourage and promote volunteerism across the province. She also manages Volunteer Manitoba's social media profiles.

Prior to working for Volunteer Manitoba, Ms. Bourbonnais spent the past 13 years working in the not-for-profit and arts sector, most recently in the music and film industries. She is a communications specialist with a talent for interpreting what others mean to say and what some want to hear.

Dawn has also managed volunteers for a many festival and community events held in Winnipeg, and is especially fond of the volunteers at the Jazz Winnipeg Festival (whom she has been managing since 2004).


For questions about accessibility or to request accommodations (ex. dietary, scent) please contact Tracy Douglass at 204-477-5180 ext. 222 or Requests should be made as soon as possible but at least 1 week prior to the scheduled event.


Volunteer Manitoba
410 - 5 Donald Street
Winnipeg MB  R3L 2T4




Dawn Bourbonnais

Web registration

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