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Training & Development > Workshops & Events > Making the News: Media Relations
Making the News: Media Relations for Non-Profits
Most non-profit groups want to be better
known, but few have the resources to do advertising. But all is not lost; there is a way to tell people about who you are and what
you do--for FREE--by working with the media. Many non-profit organizations
don't know how to get the media's attention. They don't know how to write a press release, when to send it or who to send it to.
They are also ill-equipped to help a reporter who calls looking
for information.
Through this
workshop, veteran communicator John Longhurst will help you learn
how to get the media's attention, know what reporters are looking
for in a story, and provide practical information about how to write
a press release, when to send it and who to send it to. He'll also
offer tips about being interviewed, how to hold a news conference,
what to do when a crisis occurs, and other
media strategies.
Joining John will be Boris Hrybinsky, Entertainment & Life Editor
at the Winnipeg Free Press; Terry MacLeod, host
of CBC Information Radio; and Janet Stewart, host of CBC TV News
at Six. Make sure you bring some business cards and story ideas
to share with them!
John's book, Making the News: An Essential Guide For Effective Media Relations
(Novalis), is included in the workshop fee.
Who should attend?
Exec Dir, Special Event Coord, Fundraiser, Marketing
& Promotions Mgrs
“If
you’ve been wondering why your group or issue isn’t
getting the media coverage you’d hoped for, this manual could
provide a remedy. It’s especially good on how the media work,
on what we look
for in stories and on how to create the genuine human interest that
will catch a journalist’s attention. If more groups, non-profit
or not, followed its practical no-nonsense advice, my job would
be
easier to do.” Terry MacLeod, Host, Information Radio, CBC
Winnipeg
Date:
Wednesday, October 14, 2009
9:00am - 4:00pm
Workshop Location:
Volunteer Manitoba Training Room, 2nd Floor
5 Donald Street South
Winnipeg MB
Fee: $125 (includes materials and light refreshments)
Facilitator:
John Longhurst (facilitator info)
For Information:
Delores Jansen, Registration Coordinator
phone: 204.477.5180 ext 221 (toll free) 888.922.4545
email: vmregister@mts.net
Cancellation and final registration date: 7 days prior
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